Cogan kata CBS

Teater Ed Sullivan

1963 - 1971

  • 1963: "The Stars' Address is CBS"
  • 1965: "Hey, Look Us Over!"
  • 1966: "You'll See Stars!"
  • 1967: "Get In the Winner's Circle"
  • 1968: "The Look of a Winner!"
  • 1969: "The Best Television on Television"
  • 1970: "The Man Can't Bust Our Network" (Operation 100)
  • 1970: "The Revolutionaries are on CBS"
  • 1971: "Where the Good Times Are"

1972 - 1979

  • 1972: "Have We Got a Fall For You!"
  • 1973: "The Best is Right Here on CBS" aka "CBS is Easy on the Eyes"
  • 1974: "See the Best...CBS"
  • 1975: "Catch the Brightest Stars on CBS"
  • 1976: "The Hot Ones"
  • 1977: "There's Something in the Air"
  • 1978: "The 32 Days of Fabulous February!" (sweeps)
  • 1978: "Turn Us On, We'll Turn You On"
  • 1979: "We're Coming On" (February)
  • 1979: "We're Looking Good!" (Dipakai oleh ATV-10 Melbourne tahun 1981)

1980 - 1991

1992-kini

  • 1991: "The Look of America is CBS"
  • 1992: "This is CBS"
  • 1993: "It's All Right Here"
  • 1993: "Can't Stop at the Top"
  • 1994: "Everyday People" aka "CBS People"
  • 1995: "You're on CBS"
  • 1996: "Welcome Home (to a CBS Night)"
  • 1997: "The Address is CBS...Welcome Home"
  • 1999: "The Address is CBS"
  • 2000-2005: "It's All Here"
  • 2005: "America's Most Watched Network"
  • 2005: "Everybody's Watching CBS"
  • 2006-2009: "We Are CBS"
  • 2009-kini: "Only CBS"